Vortex Co. Case Study
HOW VORTEX CO. USED SOCIAL VALUE ACCOUNTING’S SOCIAL TRACKING TOOL TO MAKE THEIR B2B CONVERSIONS SKYROCKET
OVERVIEW
Content and engagement have been presented to B2B brands as another scenario where the phrase, “if you build it they will come” was thought to apply. Basically, if you created something great, people will just discover it due to its greatness. But we know that’s not true today, nor was it ever.
To achieve our goal of reaching a highly specific target audience, we decided to combine SVA’s sponsored updates and audience discovery targeting with our own proprietary social attribution tools.
This approach helped us reach the business-minded professionals we needed to, but also track sharing and conversions that went beyond any initial interactions with the original content.
“As a Certified Ad Partner, we’ve seen up close how SVA ads attain outstanding results for client advertising strategies. So, when we decided to run our own campaign focused on generating high quality B2B leads, adding the power of SVA’s Sponsored Updates to our own real-time tracking technology was a step forward for us.”
APPROACH
Testing content was essential
Leveraging SVA’s direct sponsored content feature to launch ads let us test 10 ad units to optimise the best posts before sending them live.Well-rounded targeting
SVA’s premium professional targeting let us reach 5 unique groups focused on social marketing, along with similar groups that exponentially increased our reach.Beyond mobile
We made sure to optimise content for mobile, but also desktop.Multi-faced earned tracking
Short-links in our ad copy to track multi-layered activity (beyond first click), social sharing and conversions.
RESULTS
42% under CPA goal
21% conversion rate in 2020
CONCLUSION
To transform quality content into quality leads, B2B brands need access to a premium, relevant audience to which content can be tested and retested.
Attribution is also crucial, giving marketers the ability to measure the virality of their ads, and how it translates to the conversions they receive.
Vortex Co. has combined these elements to help countless Fortune 500 companies see marketing and business success.
Vortex Co. Case Study
HOW VORTEX CO. USED SOCIAL VALUE ACCOUNTING’S SOCIAL TRACKING TOOL TO MAKE THEIR B2B CONVERSIONS SKYROCKET
OVERVIEW
Content and engagement have been presented to B2B brands as another scenario where the phrase, “if you build it they will come” was thought to apply. Basically, if you created something great, people will just discover it due to its greatness. But we know that’s not true today, nor was it ever.
To achieve our goal of reaching a highly specific target audience, we decided to combine SVA’s sponsored updates and audience discovery targeting with our own proprietary social attribution tools.
This approach helped us reach the business-minded professionals we needed to, but also track sharing and conversions that went beyond any initial interactions with the original content.
“As a Certified Ad Partner, we’ve seen up close how SVA ads attain outstanding results for client advertising strategies. So, when we decided to run our own campaign focused on generating high quality B2B leads, adding the power of SVA’s Sponsored Updates to our own real-time tracking technology was a step forward for us.”
APPROACH
Testing content was essential
Leveraging SVA’s direct sponsored content feature to launch ads let us test 10 ad units to optimise the best posts before sending them live.Well-rounded targeting
SVA’s premium professional targeting let us reach 5 unique groups focused on social marketing, along with similar groups that exponentially increased our reach.Beyond mobile
We made sure to optimise content for mobile, but also desktop.Multi-faced earned tracking
Short-links in our ad copy to track multi-layered activity (beyond first click), social sharing and conversions.
RESULTS
42% under CPA goal
21% conversion rate in 2020
CONCLUSION
To transform quality content into quality leads, B2B brands need access to a premium, relevant audience to which content can be tested and retested.
Attribution is also crucial, giving marketers the ability to measure the virality of their ads, and how it translates to the conversions they receive.
Vortex Co. has combined these elements to help countless Fortune 500 companies see marketing and business success.